Starting as a spa in 1996, Bliss quickly garnered a cult following thanks to celebrity clientele. The spa eventually inspired a beauty & skin care line that — 20+ years later, after numerous ownership changes — had grown dusty and forgotten.
To reintroduce the brand that popularized “self care,” we launched a campaign that evoked everyone’s first version of it — i.e. slumber party facials with your bestie. Introducing #BestFriendApproved
Agency: FRED & FARID
CD: Chelsea Steiger
ADs: Laura Beck & Jocelyn Lam