Bliss began as a spa in 1996 and, thanks to its celebrity clientele, quickly garnered a cult following. The spa gave way to a line of beauty / skin care products that, 20+ years later, surviving numerous ownership changes, had become dusty and forgotten.
We stepped in to reintroduce the brand, which practically invented the concept of “self care,” with #BestFriendApproved - a campaign that tapped into women’s first and favorite form of self care: doing face masks and spa night with your bff at a slumber party.
Agency: FRED & FARID
CD: Chelsea Steiger
ADs: Laura Beck & Jocelyn Lam