Role: Writer / Creative. Whole Foods Market is all about diehard food passion, summed up in the line: “Whatever makes you whole.” We had a ton of fun bringing the campaign to life for the holiday season.
The Internet took notice. People adopted our “phase it in” expression from the Thanksgiving spot, and even requested a sequel. Click through below.
In addition to film, we also conceptualized, art directed, and wrote the passion-driven posters that appeared in store locations across the country.
Art Director: Laura Beck