My creative partner Laura and I were known as “the makers” at 72andsunny. Long before traditional agencies were trying to make social content, we were making social content. Laura and I built a dedicated making studio where we created over 300 posts for Tillamook's social channels. We concepted, cooked, food-styled, prop-styled, set-designed, photographed, edited, wrote every post, and oversaw every part of the production process from start to finish.
In just one year, we racked up 6x more impressions for a total of 100m, 16x more video views for a total of 13m, 1.4m engagements, and 75k additional followers (which, at the time, was a lot for a humble little dairy brand from Oregon). We even beat out Lonely Planet's account of 1.2 million followers to snag:
SHORTY AWARDS - WINNER - Best Overall Instagram Presence
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A behind-the-scenes video the leaders at 72andSunny asked us to edit, demonstrating our social content making process.
Agency: 72andSunny
Art Director / Designer: Laura Beck
Producer: Matt Brooks
Social Strategist: Tricia Teschke