The first fake news you’ll wish were true…
#UnfortunatelyFakeNews was the first campaign ever launched for Concern Worldwide. Over 50 fake news headlines called out real things corporations, governments and billionaires could do today — but have not yet done — to end extreme poverty.
With authentic-feeling news segments and strategically-placed OOH, we sought to ‘stick it’ to the most powerful people in the world, who are clearly not doing their part.
Agency: FRED & FARID Los Angeles
Production: Ways & Means
Director: Harry Israelson